Questions to Answer Before Hiring a Lighting Company
Whether you are planning the next Coachella or adding some custom accents to highlight design elements on your building, there are certain details that are critical to take into account.
Planning an event with lots of lights is really exciting, when done correctly. Even Kevin Hart needed fire for one of his comedy specials. Flashing lights in coordination with a music beat heighten human emotion. Then add so the right production rental equipment and it can really pull everything together for a great experience. Adding visual touches will make the crowd go wild. It’s all about adding pizzazz to an already fantastic event.
When it comes to architectural highlighting or trying to communicate brand messaging visually through programmed lighting elements, there are factors that can make your presentation a real dud or a showstopper.
But before you pick up the phone and hire a lighting company, there are some big questions you have to answer. This is your vision after all. Unfortunately, adding lights to your large scale production or building isn’t done with a snap of a finger. Consider the logistics involved in your overall plan. By being prepared and partnering with the right crew, creating the light show you have always dreamed of will be smooth sailing.
1. Location. Location. Location.
Buildings come in all shapes and sizes. Start your creation process by taking a look at the area you want to put your lighting installation. Is the building curved or flat? Is the lighting fixture inside or outside? Is it going to be in an atrium or small office? From what distance or perspective are people going to be viewing it?
These questions will start to answer what type of lighting you’ll need to achieve your goal. For example, if the lighting is outside, how are you going to power it up? Or if it is inside, how much light will you need to make an impact without blinding your audience. The professionals know the answers to the technical questions. Be prepared and understand your obstacles.
Take into consideration RGB Light’s Clemson University project. The Watt Family Innovation Center wanted to foster creativity and collaboration. Clemson University wanted to make a statement by substantially amplifying the audio and visual aspects of their iconic building. By using FlexiFlex, the transparency of the strands created a beautiful visual without interfering with the beautiful architecture. Over 45,0000 individual LED nodes covered over 5,000 square feet of spaces making the Watt Family Innovation Center one of the largest media facades in North America.
Take some pictures of where you are holding your event so you can provide a visual to the pros if they are not able to do an onsite visit. It’s also a good idea to get some measurements while you’re at it. Understanding how much ground you have to cover will prepare you for the best and worst scenarios. There is a lot that goes into planning for something that needs a large scale lighting display. Don’t let little hang-ups by not knowing the answers to logistical questions hold you back.
2. Who’s coming to the party or viewing your architectural lighting installation?
Overall, know your audience. It wouldn’t be smart to put together a massive, flashy production for a retirement community or something subdued for a carnival. If your event is big, then go big or go home. But if you are holding something a little bit more conservative, then you will opt for something a little classier. Just like in the Clemson example, RGB Lights did not want to take away from the architecture of the building. Knowing their audience loved their campus, they created an experience that brought light and technology without removing the integrity of the iconic structure.
The beauty of a product like FlexiFlex is that it is exactly what the names says, it's flexible. The grid mesh LED modules can wrap around any shape to display images, movement, and text. The panels are built from aircraft cable and rugged plastic junctions where the LED lights are inserted, making the product thin, lightweight, and easy to deploy. They can be linked together to go in almost any direction. This RGB Lights patented product has great ROI in that it is cost effective in comparison to their competitors and are meant to be seen from far away.
When it comes to large-scale lighting productions, finding a solution that is not overly expensive, flexible and creates the visual experience you want is not always easy to come by, or rely on. The FlexiFlex product is customizable and the RGB team is eager to design the perfect solution for our customer's needs.
3. What is your event about?
Finally, you have to know what you’re going to put on that great big LED fixture. If lighting is just an accent, then you can expect to repeat some images or texts throughout your event or have an even color showing at all times. If you’re putting on some concert, you want the cheap seats in the back to have the ability to have a great experience, just like guest in the front row.
High contrast movements like loops and spirals and video with lots of color variation work well on the FlexiFlex. The LED lights viewed in the distance are exactly why the Clemson University project worked so well. The presentation was big, elaborate, and always changing. Exactly the product you need for a large-scale lighting project.
You may not get fire for your event, but you can get an incredible light display. Make your large scale lighting production easier by asking the right questions and collecting the right details of the bat. Not an event? It is also important to get your permanent lighting installation right and know that the chosen product can be relied on to last.