Macy's Christmas Tree

A festive meal in the Walnut Room of Macy's is a holiday tradition thanks, in part, to their impressive Christmas Tree display. The main tree is nearly 2 stories tall and is surrounded by several smaller trees. Not content to rest on nostalgia, Macy’s wanted their traditional display to be more engaging. In addition to Macy's usual ornaments and lights, Frost Lighting incorporated FlexiFlex strips into the tree. The store was able to schedule themes, display dynamic content and transform the tree into an array of colors.

Location: Chicago, Illinois - Walnut Room at Macy’s on State Street

Collaborated With: Frost Lighting

Products Used: 100mm FlexiFlex Strips

Method of Control: Light System Manager

Services Provided: Custom Fabrication, System Design & Integration, Programming, Installation, Maintenance and Support

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